Kia: Binky Dad

Feb 2023

Kia’s 'Binky Dad' campaign is a cinematic live-action spot that follows a frantic alpine journey after a forgotten pacifier sparks a viral reaction. Set against a backdrop of snowy mountain roads, the narrative captures the high-stakes comedy of a winter family getaway. The project features dynamic motion tracking of the vehicle, emphasizing the car's performance in challenging conditions. The production, handled by MJZ, lean into cold winter color grading and natural daylight to establish the mountain setting. Developed by agency David & Goliath, the commercial integrates social media elements into its storytelling. Post-production and VFX work were completed by The Mill US, with sound design and music production by Margarita Mix.

Horizontal, Cinematic

Hotel

TVC / TV Commercial