KFC Canada: Who’s Cutting Onions in Here

Mar 2024

KFC Canada brings a cinematic touch to its latest fast food campaign, "Who’s Cutting Onions in Here." The project focuses on the sensory experience of dining, pairing the brand's fried chicken and onion rings with a series of emotional, highly expressive close-ups. Produced by Undivided Creative with agency Courage, the work utilizes moody, atmospheric lighting to shift between warm and cool tones. The live-action technique emphasizes the expressions of individuals eating in transient, urban environments like car interiors and street settings. Post-production was handled by Barbershop Editing and Alter Ego, with music and sound design provided by Vapor Music to round out the cinematic aesthetic.

Horizontal, Cinematic, Moody, Warm

TVC / TV Commercial