KFC Canada leans into the aesthetics of a period drama for this cinematic campaign, "Sorry Manners." The spot juxtaposes the stuffy, formal traditions of an 18th-century aristocratic dinner party with the consumption of fast food, utilizing slow motion to highlight the contrast between the opulent setting and the modern meal.
Produced by Partners Film and boogiefilms, the project features a theatrical atmosphere built on live-action technique and warm candlelight. Creative execution was led by Courage, with post-production and VFX handled by Alter Ego. The narrative is further defined by a moody palette of deep blue night tones and flickering interior light.
