KFC Canada: Hockey Smile - Bucket
Brand
Date
Oct 2025
Description
KFC Canada explores the intersection of sport and culinary routine in this project, framing the preparation of their signature buckets through a distinct visual lens. The creative work leans into a lo-fi aesthetic, utilizing a monochromatic color palette to mimic the look of traditional security footage. Produced in collaboration with Courage and Revolver Films, the film adopts a documentary approach to capture the kitchen environment. The project further features contributions from Outsider Editorial, Alter Ego, Eggplant Music & Sound, and UM Canada to complete the visual and auditory sequence.
Style
Documentary, Horizontal, Monochrome
Techniques
VHS / lo-fi
Industries
Background
Commercial Kitchen
Context
TVC / TV Commercial
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