KFC Canada: Hockey Smile - Sign
Brand
Date
Oct 2025
Description
KFC Canada brings a cinematic edge to its latest work, "Hockey Smile - Sign." The commercial project tracks a nocturnal mission as a lone figure navigates a quiet urban setting to adjust a storefront sign under the cover of darkness. Crafted by agency Courage and produced by Revolver Films, the piece leans into a raw aesthetic. The visual narrative combines grainy surveillance-style footage with handheld cinematic perspectives, relying on a gritty atmosphere to frame the brand's iconic identity.
Style
Horizontal, Cinematic, Gritty, Raw
Industries
Context
TVC / TV Commercial
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