KFC Canada explores the intersection of sports fandom and ritual in this dynamic case study. The project captures the high-stakes intensity of playoff energy, mapping the elaborate superstitions and game-day habits that define the experience for dedicated fans and professional athletes alike.
The narrative employs a documentary approach, weaving together archival broadcast footage with candid interviews of supporters in team apparel. Driven by a fast-paced edit, the piece utilizes bold typographic overlays and desaturated visuals to ground the live-action sequences. Production led by agency Courage, with post-production and VFX from Alter Ego and Saints Editorial, and sound design by Boombox.
