KFC Canada: Superstitious Popcorn Chicken
Brand
Date
Jun 2024
Description
KFC Canada explores a nostalgic aesthetic in the Superstitious Popcorn Chicken campaign. The project centers on a series of retro commercial spots, utilizing VHS and lo-fi techniques to evoke the feel of 1990s television advertising. Developed by agency Courage, the work pairs vintage visual effects with period-specific restaurant scenes. The execution features floating product imagery and classic service interactions, supported by sound design from Boombox and post-production by Outsider Editorial and Alter Ego.
Style
Horizontal, Commercial, 1980s
Techniques
VHS / lo-fi, VFX / visual effects
Industries
Context
TVC / TV Commercial
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