KFC Canada: Superstitious
Brand
Date
Jun 2024
Description
KFC Canada explores the enduring connection between shared meals and ritual in the brand campaign, 'Superstitious.' The film leans into a documentary-style approach, utilizing live-action footage to capture the communal act of dining. Evoking a distinct era, the production incorporates a warm, lo-fi aesthetic reminiscent of 1980s VHS recordings. The edit emphasizes texture through close-up shots of the product, grounded by classic packaging and period-appropriate styling to frame the experience of the meal.
Style
Documentary, Horizontal, Warm, 1980s
Techniques
VHS / lo-fi
Industries
Color
Crimson
Pure White
Jet Black
Background
Living Room
Context
TVC / TV Commercial
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