KFC Canada presents 'Moving Day,' a commercial narrative that observes the domestic reality of relocating. Through a sequence of vignettes, the film captures the tactile nature of the experience, focusing on the handling of furniture and the unpacking process within a new home.
Developed by agency Courage with production partner Skin and Bones, the project utilizes live-action technique and warm color grading to emphasize texture. The production features editorial work by Outsider Editorial, post-production by Alter Ego, and original sound design by Eggplant Music & Sound.
