KFC Canada: Finger Lickin' Open Endorsement
Brand
Date
Jun 2024
Description
KFC Canada brings a tongue-in-cheek approach to brand sponsorships with the Finger Lickin' Open Endorsement campaign. Developed by agency Courage, the work explores the intersection of sports culture and the brand's heritage. Featuring basketball talent in both game-time and casual settings, the film leverages a dynamic edit that transitions between live-action footage and archival black-and-white clips of Colonel Sanders. The visual language is defined by high-contrast typography and red-heavy title cards, creating a rhythmic, fast-paced commercial aesthetic.
Style
Horizontal, Commercial, Action, Clean
Industries
Context
TVC / TV Commercial
Associated creatives
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