KFC Canada launches the Extra Crispy campaign, a commercial project centered on the tactile details of their fried chicken. The visuals lean into macro, live-action techniques to emphasize texture, with warm interior lighting set against domestic mealtime backdrops.
Developed by agency Courage with production by Undivided Creative, the project highlights the sensory experience of the product. The sequence integrates sound design from OSO Sound and post-production work by Alter Ego to capture the atmosphere of these home-based settings.
