KFC’s Add Hope campaign, executed by the team at Ogilvy Johannesburg, leverages an intricate animation style to convey its message. The piece features a minimalist world constructed from paper cutouts and delicate line drawings.
The project channels a tactile stop-motion aesthetic, with stylized paper characters navigating a stark white environment of sketched structures. Soft directional lighting creates depth across the matte surfaces, emphasizing the clean, artistic execution of the animation.
