KFC
Add Hope
Brand
ProjectAdd Hope
Date
Feb 2025
Description
KFC's Add Hope campaign features a narrative-driven animated film produced by Ogilvy Johannesburg. The project moves away from traditional live-action advertising, instead utilizing a minimalist visual language comprised of paper cutouts and delicate line drawings. The animation leans into a tactile aesthetic, employing a stop-motion style that renders the environment as a series of sketched structures and neutral forms. The execution relies on clean geometry and soft directional lighting to define the space, creating a stark, high-contrast look that emphasizes the craft of the paper-based composition.
Style
Artistic, Horizontal, Clean, Minimalist
Techniques
Animation, Origami
Industries
Fast Food
Background
Paper Texture
Context
Advertising Campaign
Associated creatives
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