KFC: Add Hope
Brand
Date
Feb 2025
Description
KFC’s Add Hope campaign, executed by the team at Ogilvy Johannesburg, leverages an intricate animation style to convey its message. The piece features a minimalist world constructed from paper cutouts and delicate line drawings. The project channels a tactile stop-motion aesthetic, with stylized paper characters navigating a stark white environment of sketched structures. Soft directional lighting creates depth across the matte surfaces, emphasizing the clean, artistic execution of the animation.
Style
Artistic, Horizontal, Clean, Minimalist
Techniques
Animation, Origami
Industries
Background
Paper Texture
Context
Advertising Campaign
Associated creatives
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