KFC Add Hope 2025

Description

This animated video created for the KFC Add Hope campaign by Ogilvy Johannesburg features a minimalist world constructed from paper cutouts and line drawings. A small, stylized paper character navigates a stark white environment populated by simple sketched structures, trees, and other figures. Soft directional lighting casts distinct shadows across the matte paper surfaces, enhancing the tactile stop-motion aesthetic of the animation. The narrative unfolds through delicate pencil lines and simple forms against a neutral background.