Brand Identity 2024

Description

This graphic design piece presents the brand identity for Ke Gusto, featuring large, bold orange typography that stretches across a clean cream background. A smaller secondary line of text below reads TRADITIONAL SICILIAN GELATO in matching orange uppercase letters. The composition is minimal and centered, relying entirely on strong typographic hierarchy and a warm, retro-inspired color palette. The project was developed under the creative direction of Raphael Moennig with graphic design by Carla Palette and interior design by Raphael Moennig.

Style

Horizontal, Commercial, Graphic, Retro

Techniques

Typography, Vector

Industries

Restaurants

Color

Background

Solid Colour

Context

Advertising Campaign