Karl Lagerfeld: KL HOLIDAY

Nov 2025

The KL Holiday campaign for Karl Lagerfeld captures the intersection of polished commercial fashion and editorial styling. Shot by photographer Felix Cooper, the series leverages a bright, clean studio environment to highlight the collection's sharp tailoring and diverse textures, from structured tweed and plush outerwear to leather accents. The project features models Arina Lush, Jeranimo van Russel, and Joe Barnes, with styling by Isabelle Kountoure. The execution leans into a minimalist aesthetic, often incorporating behind-the-scenes studio elements such as clothing racks and lighting rigs to frame the subjects. Makeup artists Jody Cuberli and Laura Yard contribute to the precise, clean visual language, while select frames introduce moody, theatrical contrast through velvet drapery and directional soft light.

Clean, Vertical, Commercial

Natural light

White Seamless

Advertising Campaign