Karl Lagerfeld
Karl Lagerfeld S/S 25
Brand
ProjectKarl Lagerfeld S/S 25
Date
Apr 2025
Description
The Karl Lagerfeld S/S 25 campaign captures the season's collection through a series of crisp portraits. Photographed by Arran & Jules, the imagery leans into a high-contrast aesthetic, pairing clean tailoring with vivid geometric architectural elements. Fashion styling by Marian Nachmia emphasises the structural lines of the suiting, while casting by Michiel van Maaren introduces a sharp, modern focus. The campaign utilises bright, direct lighting to set a commercial tone against deep blue skies and structured pink backgrounds.
Style
Vertical, Commercial, Warm
Industries
Luxury Fashion Houses
Color
Beige
Jet Black
Context
Advertising Campaign
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