Karl Lagerfeld
Karl Lagerfeld Jeans S/S 25
Brand
ProjectKarl Lagerfeld Jeans S/S 25
Date
Feb 2025
Description
The Spring/Summer 2025 campaign for Karl Lagerfeld Jeans captures a modern, youthful collection through a series of clean studio portraits. Photographed by Mickael Schnitzer, the imagery emphasises the brand's denim silhouettes and streetwear-inspired apparel against a minimalist seamless background. Fashion editors and stylists Ferdi Sibbel and Stef Ralbovsky curate the looks, which include gradient-wash denim, zip-up jackets, and branded accessories. With hair styling by Jody Cuberli and makeup by Kato Fierkens, the campaign leans into a raw, editorial aesthetic that draws on analogue film techniques for a refined, contemporary finish.
Style
Vertical, Clean, Commercial
Industries
High Street Fashion
Color
Pure White
Background
White Seamless
Context
Advertising Campaign
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