Karl Lagerfeld

Aug 2025

For the From Paris with Love Fall 2025 campaign, Karl Lagerfeld reclaims the brand's iconic monochrome identity through a series of striking visuals that channel the timeless sophistication of Parisian chic. Shot by photographer Chris Colls, the campaign features Paris Hilton and Jon Kortajarena, whose collaborative presence serves as a masterclass in editorial minimalism. By stripping away the noise of color, the production leans into a sharp, monochromatic palette that highlights the interplay of texture, from faux-fur-trimmed sleeves and crocodile-embossed leather to the brand’s signature tailored tuxedo blazers and crisp white collared shirts. The execution relies heavily on studio strobe lighting to craft high-contrast, commercial portraits that feel both cinematic and intimate. These images succeed in elevating the accessory game, specifically highlighting structured handbags and modern eyewear with a focus on geometric clarity. By utilizing low-key chiaroscuro techniques and clean studio backgrounds, the team has produced a body of work that prioritizes garment structure and refined silhouette over fleeting trends. This project is a cohesive study in high-fashion narrative, demonstrating how precise lighting and purposeful styling can transform classic seasonal staples into a bold, authoritative statement that resonates deeply within the contemporary luxury landscape, effectively balancing the storied history of the house with a polished, forward-looking aesthetic.

Editorial, Vertical, Commercial, Commercial

Studio strobe

Luxury Fashion Houses, Fashion