Description

This commercial spot for John West titled The Cub features a cinematic narrative set along the banks of an Alaskan river. A mother grizzly bear and her cub walk along the rocky shoreline beneath towering snow-capped mountains. The cub catches a large salmon from the shallow water and presents it to the mother bear, who inspects the catch before the scene reveals a twist. The video utilizes atmospheric natural lighting, cool color grading, and realistic wildlife effects. Clemenger BBDO Melbourne produced the campaign.