Toyota
GR GT3 x McDonalds
Brand
ProjectGR GT3 x McDonalds
Date
Jun 2026
Description
Toyota and McDonald's collaborate on this high-energy automotive campaign, featuring a narrative where children take the lead as drivers and pit crew members. The film focuses on the high-octane atmosphere of the paddock and pit lane, utilizing live-action techniques to capture a competitive racing environment. Cinematic sequences highlight the GR GT3 models through a blend of natural and artificial lighting, supported by professional post-production and VFX work by Daniel Fletcher. The project leans into a warm aesthetic, utilizing slow motion to emphasize the scale of the miniature race track action.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Slow motion
Industries
Luxury Automotive
Event
Formula 1 Grand Prix
Color
Jet Black
Golden Yellow
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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