Logo

Toyota

901210
Brand
Project901210
Date

Jun 2026

Description

Toyota presents 901210, a commercial campaign highlighting the performance of their pickup truck within rural landscapes. The narrative follows a driver navigating rolling green hills and dirt roads, emphasizing the vehicle's maneuverability in a working agricultural environment. The production leans into live-action techniques, utilizing warm lighting to capture the texture of the terrain. Visual post-production and effects were executed by Daniel Fletcher, ensuring the integration of the vehicle within the natural scenery through dynamic camera angles.

Style

Horizontal, Commercial, Warm

Industries

Luxury Automotive

Color
Scarlet
Jet Black
Background

Meadow

Context

TVC / TV Commercial

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