Jaded London ‘DUSK’ Collection Campaign shot in Cairo 2025

Description

A man carries a woman piggyback across an arid, rocky desert terrain with three prominent ancient pyramids standing against a blue sky with soft white clouds. The woman wears wraparound sunglasses, a fitted black long-sleeve top with white graphic detailing along the arm, and dark pants. The man wears a patterned cap, a neutral tank top, and textured earth-toned trousers. Makeup artistry is credited to David Gillers for the Jaded London 'DUSK' collection campaign on location in Cairo.

Style

Editorial, Horizontal, Earthy, Y2K

Techniques

Natural light

Industries

Streetwear

Color

Background

Desert

Context

Advertising Campaign