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Brand
Jack in the Box
ProjectThe Spiciest Player

Jack in the Box The Spiciest Player 2026

Associated creatives

TBWA\Chiat\Day LA
TBWA\Chiat\Day LAAgency / Creative
Landia
LandiaProduction
Max Cooper
Max CooperProduction
Max Cooper
Max CooperPost Production / VFX
Coffee & TV
Coffee & TVPost Production / VFX
Globetrotter
GlobetrotterPost Production / VFX
Lime Studios
Lime StudiosMusic / Sound

Tags

young boy runningboy runningyoung boyboymaroon shirt

Description

This commercial video for Jack in the Box titled The Spiciest Player features a young boy running through a wet city street at night past crowds gathered around shop windows. The narrative transitions to atmospheric stadium scenes with dramatic lighting, rain, and vintage television sets broadcasting football action. Cinematic color grading and moody tones establish a retro urban aesthetic. The project was created for Jack in the Box.