Jack in the Box: Mark Hamill Works The Drive Thru
Brand
Date
Aug 2022
Description
Jack in the Box taps actor Mark Hamill for a campaign that sees the performer taking on the role of a drive-thru employee. The commercial spot captures Hamill managing the window and interacting with customers in their vehicles, leaning into a narrative advertising style to showcase the brand's fast food service. The production, developed by agency TBWA Chiat Day LA, utilises clean live-action techniques to document the interactions. Shot in bright natural daylight, the film relies on crisp framing to maintain a grounded, commercial aesthetic throughout the project. Production was handled by Station Film.
Style
Horizontal, Commercial, Clean
Industries
Background
Retail Storefront
Context
TVC / TV Commercial
Associated creatives
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