Italiano Brand Identity 2022

Description

This commercial product still life for the Italiano brand identity project features a stack of textured notebooks resting on a white tablecloth. A dark green notebook with an embossed figure sits on top, layered over a light-colored book and a larger rust-orange folder. A long-stemmed wine glass stands in the upper left of the composition, casting soft highlights. The scene is lit with strong directional lighting that creates distinct shadows and emphasizes the rich textures of the leather and paper surfaces. Mira Wickman captured the photograph as part of the visual identity campaign.

Style

Vertical, Commercial, Warm, Matte

Techniques

Low-key / chiaroscuro

Industries

Grocery

Color

Context

Advertising Campaign