Brand
ProjectBrand Identity

Islington Square Brand Identity 2025
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Description
An outdoor billboard is mounted on an exposed yellow brick building wall above a paved city sidewalk. The billboard displays a large rectangular poster showcasing the Islington Square brand identity, designed by Campbell Hay. The left side of the poster features a bold yellow arch graphic with typography reading DISCOVER World-Class Dining Experiences ISLINGTON SQUARE. The right side shows a top-down photographic scene of people dining around a wooden table, taking photos of food with smartphones. The surrounding urban environment includes concrete paving slabs, curb markings, and an arched doorway.