Islington Design District

Sep 2021

The brand identity for Islington Design District, developed by Campbell Hay, establishes a visual language centered on bold typography and a striking purple and white palette. The project spans various touchpoints, from outdoor signage installations set against weathered urban brickwork to digital motion displays integrated into contemporary architectural environments. Utilizing clean geometric lines and abstract motifs, the design system maintains a minimalist aesthetic across both static and motion applications. The execution includes large-scale posters, digital screen compositions, and printed event collateral, consistently leveraging clear typography to define the district's visual presence within the city.

Horizontal, Commercial, Clean

Typography