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BrandInnom
ProjectBrand Identity
White plastic shopping bag filled with groceries on lush green grass

Innom Brand Identity 2022

Associated creatives

TRY Design
TRY DesignGraphic Design
Jonathan Averstedt
Jonathan AverstedtIllustration
Pernille Münster
Pernille MünsterPhotography

Tags

white plastic shopping bagplastic shopping bagshopping bagwhite baggroceries on grassfresh fruit and groceries

Description

A white plastic shopping bag rests openly on a bed of vibrant green grass as part of a brand identity project for Innom. The bag spills out fresh produce including a whole pineapple, mangoes, a packaged sushi tray with purple branding, and a bottle of orange juice. Bright natural sunlight casts soft shadows across the scene, highlighting the textures of the lawn and packaging. The composition captures a fresh and casual outdoor setting.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Pure White (50%)
Amber (30%)
Crimson (20%)

Background

Park

Context

Advertising Campaign