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Restaurant interior with purple walls and yellow banquette seating alongside a sidewalk sign displaying food imagery
Illuminated yellow neon sign reading Tunco inside a dark storefront window with silhouetted figures outside at night.
Four framed art prints hanging in a row on a pastel pink wall beneath white spherical pendant lights and a purple ceiling.
Black t shirt with white typography draped over a dark metal chair next to a Tunco store sign
Bold yellow serif typography reading TUNCO centred on a flat solid orange background.
Restaurant interior with purple walls and yellow banquette seating alongside a sidewalk sign displaying food imagery

Tunco Brand Identity 2021

About

The brand identity for restaurant chain Tunco centres on a vibrant color palette and bold typography to create a cohesive presence across physical and digital environments. The project features graphic design by TRY Design, with illustrative work by Robin Snasen Rengård and photography by Tommy Andresen. Execution across the identity combines motion graphics and static imagery. The visual language utilizes an energetic mix of yellow, purple, and orange tones paired with abstract food-related graphics. Food styling by Mette Mortensen informs the promotional imagery, which leans into clean graphic compositions and editorial photography styles. The identity extends from the physical storefront—marked by neon signage and custom interior design—to UI-focused motion graphics for digital screens. The design system maintains a consistent aesthetic through intentional use of motion graphics, typography, and clean graphic layouts.

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