IKEA Canada Spot the Difference 2024

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This commercial video for IKEA Canada titled Spot the Difference features two men playing chess across a small wooden coffee table against a vibrant solid red studio background. On-screen text counts down the remaining seconds of the challenge alongside product pricing for the LACK coffee table. The clean composition utilises studio lighting and a minimal layout to highlight price changes between the two side-by-side frames. Agency credits include Rethink alongside production and post-production partners.