IKEA Canada Sleepless Lamp Case Study 2025

Description

This video case study for IKEA Canada, titled Sleepless Lamp Case Study, addresses the critical issue of child sleep poverty across the nation. Featuring Tanya Bevington, Head of Communications at IKEA Canada, the piece highlights that nearly 500,000 children sleep without beds, blankets, or adequate rest. The video combines professional interview footage with poignant close-ups of children resting in low-light environments, bringing visibility to a hidden crisis.