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IKEA Canada Sleepless Lamp Case Study 2025

About

This video case study for IKEA Canada, titled Sleepless Lamp Case Study, addresses the critical issue of child sleep poverty across the nation. Featuring Tanya Bevington, Head of Communications at IKEA Canada, the piece highlights that nearly 500,000 children sleep without beds, blankets, or adequate rest. The video combines professional interview footage with poignant close-ups of children resting in low-light environments, bringing visibility to a hidden crisis.

Brand

IKEA Canada

Project

IKEA Canada Sleepless Lamp Case Study 2025

Keywords

woman speakingwomanchild sleepingchildinterview

Credits

Edelman Canada
Agency / Creative
Colombia Studios
Production
Grayson Music
Music / Sound
TA2 Sound + Music
Music / Sound
The Vanity
Post Production / VFX

Styles

DocumentaryHorizontalCleanPolished

Industries

Public Awareness

Context

Brand Film / Corporate Video
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