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Brand
IKEA Canada
ProjectActually, It's IKEA Lights

IKEA Canada Actually, It's IKEA Lights 2025

Associated creatives

Rethink
RethinkAgency / Creative
Scouts Honour
Scouts HonourProduction
Alter Ego
Alter EgoPost Production / VFX
The Vanity
The VanityPost Production / VFX
Nimiopere
Nimiopere
Vapor Music
Vapor MusicMusic / Sound
Common Good
Common GoodProduction

Tags

elderly man pouring whiskeyelderly manman pouring whiskeywhiskey glasscrystal glasswhiskey cocktailelderly bearded man

Description

This commercial spot titled Actually, It's IKEA Lights, created for IKEA Canada, features an elderly bearded man meticulously crafting a whiskey cocktail in a dimly lit, atmospheric bar. The sequence captures dramatic close-ups of amber liquid pouring into a crystal tumbler, ice being added, and citrus peel being expressed over a flame. Directed with a cinematic, low-key aesthetic, the video highlights atmospheric illumination and rich textures, culminating in a refined product reveal. Production credits include Rethink, Scouts Honour, Alter Ego, The Vanity, Nimiopere, and Vapor Music.