Houseplant: Brand Identity

May 2022

Houseplant’s brand identity project establishes a visual system centered on modularity and bold, saturated color. Developed by design studios MA-MA and Pràctica alongside motion artist Dani Avila, the identity utilizes a vibrant palette of lime, purple, orange, and blue to define its consumer product packaging and graphic communications. The project leans into a minimalist aesthetic, employing 3D render/CGI techniques to present packaging as geometric, floating forms. By pairing clean studio lighting with custom typography and distinct graphic line art, the identity creates a cohesive visual language that remains consistent across static packaging and dynamic motion graphics.

Commercial, Horizontal

3D render / CGI

Advertising Campaign