Houseplant

May 2022

Houseplant’s brand identity project establishes a cohesive visual language through a series of vibrant 3D renders and motion graphics. The design system features modular, geometric product packaging characterized by bold typography, high-contrast color palettes, and minimalist digital styling. Across both still and animated executions, the project utilizes precise studio lighting to accentuate synthetic textures and clean, graphic forms. The creative direction was led by MA-MA and Pràctica on graphic design, with Dani Avila contributing to the 3D and motion work. The resulting identity leans into a playful yet structured aesthetic, utilizing custom typefaces and distinct color-coded packaging to maintain brand recognition.

Commercial, Horizontal

3D render / CGI

Advertising Campaign