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Brand
Houseplant
ProjectBrand Identity

Houseplant Brand Identity 2022

Associated creatives

MA-MA
MA-MAGraphic Design
Pràctica
PràcticaGraphic Design
Dani Avila
Dani Avila3D & Motion

Tags

houseplant brand identityhouseplant typographybrand identity motion graphictypography animationmotion graphic animation

Description

This motion design video presents the brand identity for Houseplant, created in collaboration with MA-MA, Pràctica, and Dani Avila. The sequence opens with individual cream-coloured letters appearing sequentially on a solid dark brown background before revealing the full logotype. Subsequent frames zoom into the geometric letterforms and display the complete character set including numerals and typographic symbols. The clean, graphic presentation highlights the custom typeface and brand aesthetics with precise pacing.