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ProjectBrand Identity
Crumpled white paper printed with serif typography casting a sharp shadow on a plain background for Hotel Frantz brand identity.

Brand Identity 2020

Associated creatives

25AH
25AHGraphic Design

Tags

crumpled papercrumpled white paperwhite paperserif typographyprinted typography

Description

A single piece of white paper is heavily crumpled into a central form, displaying printed serif typography reading MINERAVATTEN across its creased surface. The object rests against an uninterrupted light neutral background, casting a distinct, sharp-edged shadow downward. Hard, directional lighting defines the deep folds and crinkles of the paper texture. This minimalist graphic composition forms part of the brand identity project for Hotel Frantz, designed by 25AH.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Hard Light

Color

Pure White (100%)

Background

White Seamless

Context

Advertising Campaign