Hôtel Buci: Brand Identity

Aug 2024

Hôtel Buci introduces a comprehensive brand identity system, balancing modern editorial sensibilities with the functional requirements of high-end hospitality. The visual system leverages a refined typographic approach, utilizing heavy sans-serif headers alongside ornate serif accents across print, motion, and digital applications. The project channels a minimalist aesthetic through a structured grid, incorporating distinctive spherical graphic elements and clean monochromatic palettes. The identity is applied across varied collateral, from custom stationery featuring blind embossing to large-scale outdoor signage, unified by consistent motion graphics and deliberate white space. The creative development of this identity involved a collaborative design effort, with contributions from Abmo, Maison Sagan, Brand Brothers, Plus Mûrs, and fagerström.

Horizontal, Commercial, Clean, Minimalist

Typography