Datura

Jun 2025

Datura’s brand identity project, developed by Brand Brothers, establishes a cohesive visual language for the specialty coffee sector. The design system utilizes a minimalist aesthetic, characterized by clean typographic hierarchy and precise geometric elements across both physical packaging and digital collateral. Key components of the identity include a bold, custom lowercase logotype featuring unique crescent-shaped counterforms. The packaging design employs a vibrant color palette, ranging from deep blues and greens to matte browns, paired with structured labels that detail specific coffee origins, processing methods, and altitude specifications. Vector-based wireframe globes and technical grid layouts further reinforce the brand's modern, systematic approach to coffee presentation.

Horizontal, Commercial

Typography, Vector

Beverages

Advertising Campaign