Hôtel Buci: Brand Identity

Apr 2024

The brand identity for Hôtel Buci establishes a sophisticated hospitality aesthetic, leaning into a refined, artisanal approach to environmental and print communication. The project translates a classic European sensibility through clean typography and a muted, earthy color palette, creating a cohesive visual language that extends from storefront signage and brass-mounted menus to bespoke stationery and door hangers. Crafted with contributions from Abmo, Atelier Bulk, Studio 6 Lettres, and Paul Salas, the identity balances editorial precision with tactile texture. The execution relies on high-contrast letterforms and deliberate material choices—ranging from quilted satin and leather to reflective glass—to foster an intimate atmosphere. Through an emphasis on typography and environmental branding, the project defines the hotel's visual presence with a minimalist, polished sensibility.

Vertical, Clean

Advertising Campaign