Hôtel Buci
Brand Identity
Brand
ProjectBrand Identity
Date
Apr 2024
Description
The brand identity for Hôtel Buci establishes a cohesive hospitality aesthetic, blending editorial typography with environmental signage. The design system leverages a palette of olive, coral, and deep red, accented by tactile materials including embossed stationery, brass, and burgundy leather. Collaborators Abmo, Atelier Bulk, Studio 6 Lettres, and Paul Salas developed a visual language that balances clean serif letterforms with intimate, naturalistic photography. The project spans custom printed collateral, storefront signage, and interior environmental elements, utilising natural light and polished finishes to create a sophisticated, consistent look across all guest touchpoints.
Style
Vertical, Clean
Color
Pure White
Context
Advertising Campaign
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