Brand Identity 2021

Description

This image showcases a graduate viewed from behind, wearing a traditional blue graduation cap and gown. Large, vibrant yellow sans-serif typography spells out the brand name HOMEROOM across the center of the frame. In the soft-focus background, an outdoor residential environment with muted buildings and indistinct figures is visible under natural daylight. The composition centers on the graduate, creating a strong graphic juxtaposition between the academic attire and the bold brand overlay. Created for the Homeroom brand identity project by Mucho.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Color

Background

Residential Building

Context

Advertising Campaign