Brand
ProjectBrand Identity

Homeroom Brand Identity 2021
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Description
This behind-the-scenes monochrome photograph captures a studio photoshoot for the Homeroom brand identity project by Mucho. In the foreground, a photographer in a plaid shirt operates a camera on a tripod, while another crew member stands to the right observing the set. On a white sweep backdrop in the distance, a young Black man is seated at a small school desk with one arm raised in a clenched fist gesture. Studio lighting equipment, including a large softbox, is positioned around the set. The high-contrast black-and-white tonal style emphasizes the documentary nature of the production.