Hoka Spencer Badu x HOKA 2025

About

This commercial campaign video for Spencer Badu and Hoka, produced by Fela, follows a Black man as he moves through stark architectural concrete environments, stairwells, and urban streets. Intercut scenes show close-ups of his face, a mood board covered in sketches and reference imagery, and hands sketching in a notebook. The visual pacing blends moody cinematic framing with gritty documentary-style observation.