Hoka: Global Running Day
Brand
Date
Jul 2025
Description
Hoka celebrates Global Running Day with a dynamic campaign video that follows a group of runners through an urban environment. Utilizing a wide fisheye lens, the piece captures the energy of movement through city architecture, emphasizing the aesthetic of the brand's athletic footwear and apparel. The execution relies on live-action techniques and natural light to ground the action in a realistic street setting. Post-production and VFX by OkayStudio London tighten the edit, maintaining a brisk, energetic pace that mirrors the momentum of the runners.
Style
Horizontal, Commercial, Action
Techniques
Natural light, VFX / visual effects
Industries
Color
Pure White
Charcoal
Nude / Sand
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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