For the H&M Tailoring Holiday campaign, photographer Alberto Polo Iañez and art director Dorin Azougy deliver a refined study in minimalist high-street fashion. The imagery leans into a restrained monochrome palette, utilizing controlled studio lighting to accentuate the structural silhouettes and tactile depth of the collection's tailoring.
The series features models Lilli Cummings and Maryna Polkanova, captured against seamless neutral and white backgrounds. The execution prioritizes clean lines and high-contrast textures, with hair styling by Joe Yves and makeup by Anya de Tobon. Featuring casting by Jessica Martinelli, the project leans into analogue film aesthetics to maintain a sophisticated and timeless editorial feel.
