H&M

Nov 2024

For their TAILORING HOLIDAY campaign, H&M delivers a collection of fashion editorials focused on high-contrast monochrome aesthetics and structured silhouettes. The imagery leans into a minimalist studio approach, utilizing clean backgrounds and soft, directional lighting to emphasize the interplay between textured fabrics like sequins, tweed, and satin. Photographer Alberto Polo Iañez and art director Dorin Azougy guide the visual narrative, which maintains a consistent, refined editorial quality across every portrait. The production incorporates professional styling from hair stylist Joe Yves and makeup artist Anya de Tobon, with casting direction by Jessica Martinelli. The project captures a range of looks, from sharp tailored separates to evening-ready sequinned apparel.

Editorial, Vertical, Monochrome, Clean

High Street Fashion

Grey Seamless

Advertising Campaign