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Brand
H&M
ProjectTAILORING HOLIDAY
Model in black textured dress over turtleneck sweater sitting against white background for H&M

H&M TAILORING HOLIDAY 2024

Associated creatives

Alberto Polo Iañez
Alberto Polo IañezPhotographer
Dorin Azougy
Dorin AzougyArt Director
Joe Yves
Joe YvesHair Stylist
Anya de Tobon
Anya de TobonMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Lilli Cummings
Lilli CummingsModel
Maryna Polkanova
Maryna PolkanovaModel

Tags

model in black dressblack dressblack turtleneck sweatertextured black dresswoman in black dress

Description

This fashion portrait for H&M's project Tailoring Holiday was captured by photographer Alberto Polo Iañez with art direction by Dorin Azougy. The image features a model wearing a textured black dress layered over a black turtleneck sweater, seated against a clean white seamless backdrop. Hair styling was handled by Joe Yves and makeup by Anya de Tobon. The composition is a vertical editorial shot emphasizing clean lines and soft lighting.