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Brand
H&M
ProjectTAILORING HOLIDAY
Model wearing a white long-sleeve top and a sequin skirt posing against a seamless white studio background

H&M TAILORING HOLIDAY 2024

Associated creatives

Alberto Polo Iañez
Alberto Polo IañezPhotographer
Dorin Azougy
Dorin AzougyArt Director
Joe Yves
Joe YvesHair Stylist
Anya de Tobon
Anya de TobonMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Lilli Cummings
Lilli CummingsModel
Maryna Polkanova
Maryna PolkanovaModel

Tags

woman wearing white topwhite toplong sleeve topsequin skirtsilver sequin skirtskirtwoman posingmodel posing

Description

This fashion campaign portrait for H&M's Tailoring Holiday project features a model posing against a clean white seamless studio background. The subject wears a light-colored long-sleeve top with extended cuffs and a shimmering sequin skirt. The soft, diffuse lighting and vertical composition emphasize the garment textures and the model's expressive pose with hands raised near her face. Captured by photographer Alberto Polo Iañez with art direction by Dorin Azougy, the imagery conveys a sleek commercial aesthetic.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Natural light, Soft Light

Industries

High Street Fashion

Color

Pure White (50%)
Silver (50%)

Background

White Seamless

Context

Advertising Campaign