Brand
ProjectTAILORING HOLIDAY

H&M TAILORING HOLIDAY 2024
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Description
This fashion portrait from the H&M Tailoring Holiday project captures a female model in profile view against a neutral, monochromatic backdrop. The subject wears a textured tweed jacket and skirt ensemble with visible woven patterning and clean tailoring lines. Soft, directional studio lighting defines the contour of the silhouette while creating gentle tonal gradients across the monochromatic frame. The composition is structured as a clean, vertical editorial shot. Alberto Polo Ianez photographed the campaign with art direction by Dorin Azougy and styling contributions by the creative team.