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Brand
H&M
ProjectTAILORING HOLIDAY
Model with long blonde hair wearing a black sequin top and holding a black leather handbag against a white background

H&M TAILORING HOLIDAY 2024

Associated creatives

Alberto Polo Iañez
Alberto Polo IañezPhotographer
Dorin Azougy
Dorin AzougyArt Director
Joe Yves
Joe YvesHair Stylist
Anya de Tobon
Anya de TobonMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Lilli Cummings
Lilli CummingsModel
Maryna Polkanova
Maryna PolkanovaModel

Tags

woman holding handbagwoman holding bagholding handbagholding bagwoman in black sequin topblack sequin topsequin topblonde womanwoman

Description

This fashion campaign image for H&M's Tailoring Holiday project features a model posing against a clean, neutral white background. The subject wears a dark black sequin top and holds a prominent black leather handbag with a buckled strap detail across the front. Her long blonde hair frames her face, and her expression is poised and direct. The shot is captured with soft lighting that accentuates the texture of the sequins and the smooth finish of the leather accessory.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black (100%)

Background

White Seamless

Context

Advertising Campaign