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Brand
H&M
ProjectTAILORING HOLIDAY
Model in black textured long-sleeve dress holding a black handbag against a light grey background

H&M TAILORING HOLIDAY 2024

Associated creatives

Alberto Polo Iañez
Alberto Polo IañezPhotographer
Dorin Azougy
Dorin AzougyArt Director
Joe Yves
Joe YvesHair Stylist
Anya de Tobon
Anya de TobonMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Lilli Cummings
Lilli CummingsModel
Maryna Polkanova
Maryna PolkanovaModel

Tags

woman in black dressblack dresswoman wearing black dressblack handbaghandbaglong hair with bangsblonde hair

Description

This fashion campaign image for H&M's Tailoring Holiday project features a model posing against a neutral backdrop. The subject wears a long-sleeve textured black knit dress and holds a small black handbag. The styling is captured with soft lighting, emphasizing the tactile fabric of the garment and the model's long blonde hair with bangs. The minimalist composition focuses cleanly on the apparel and accessories.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (90%)

Background

Grey Seamless

Context

Advertising Campaign