H&M: HM WOMAN OYSTER
Brand
Date
Nov 2024
Description
The H&M Woman Oyster campaign presents a series of portraits defined by a minimalist studio aesthetic. The imagery, captured by photographer Alejandro Sonoro, leans into an editorial approach that emphasizes tactile fabric contrasts and soft, natural light against pale green and white backgrounds. Featuring model Vika Evseeva, the collection showcases a blend of voluminous outerwear, sequin detailing, and tailored knitwear. Hair styling by Andrea Martinelli complements the clean, high-fashion composition, while casting by Jessica Martinelli maintains a consistent modern tone across the series.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Pure White
Context
Advertising Campaign
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