H&M
HM WOMAN OYSTER
Brand
ProjectHM WOMAN OYSTER
Date
Nov 2024
Description
H&M presents the Woman Oyster collection, a high street fashion campaign that leans into a clean, editorial aesthetic. The series features model Vika Evseeva styled in a sequence of textured layers and tailored silhouettes, ranging from voluminous faux fur and knitwear to shimmering sequins and wool suiting. Photographer Alejandro Sonoro captures the collection through a minimalist lens, utilizing soft natural light and consistent pastel or white backgrounds to emphasize fabric tactility. The campaign relies on a refined, modern approach to studio portraiture, with casting directed by Jessica Martinelli and hair styling provided by Andrea Martinelli.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Context
Advertising Campaign
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