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  • ·H&M Woman Oyster fashion editorial with model Vika Evseeva
Brand
H&M
ProjectHM WOMAN OYSTER
Model Vika Evseeva in a white turtleneck and sequin dress against a pale green background for H&M

H&M HM WOMAN OYSTER 2024

Associated creatives

Alejandro Sonoro
Alejandro SonoroPhotographer
Andrea Martinelli
Andrea MartinelliHair Stylist
Jessica Martinelli
Jessica MartinelliCasting Director
Vika Evseeva
Vika EvseevaModel

Tags

woman wearing sequin dresssequin dresswoman in white turtleneckwhite turtleneckfemale model

Description

Captured by photographer Alejandro Sonoro, this commercial campaign image for H&M features model Vika Evseeva wearing a white ribbed turtleneck under a sheer sequin dress. The composition is set against a solid pale green background with soft studio lighting that highlights the shimmering texture of the dress. Hair styling by Andrea Martinelli complements the clean, modern aesthetic of the look. The portrait captures a balanced interplay of tactile fabrics and muted tones typical of contemporary retail fashion campaigns.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Nude / Sand (50%)

Background

Coloured Seamless

Context

Advertising Campaign